Bo Jackson Net Worth 2023: Contracts, Brand Deals, Salary

What is Bo Jackson’s Net Worth?

NameBo Jackson
Net Worth 2023$25 Million
ProfessionBaseball Player, Football Player
CountryUnited States of America
BornNovember 30, 1962
Salary$2 Million
Last Updated2023

Bo Jackson is a retired American professional baseball and football player who has a net worth of $25 million. He is one of the best athletes of all time and the only professional athlete in history to play in both the MLB and the NFL.

Jackson rose to prominence in the 1980s as a multi-talented athlete who excelled at baseball, football, and track from a very young age. He competed in both the NFL and the MLB.

Despite being recruited by the New York Yankees in high school, Jackson chose to attend Auburn University as a running back, where he led his football team to a Sugar Bowl triumph and also qualified for the United States Olympic track and field squad.

He began his MLB career in 1986 and eventually moved on to the NFL and the Los Angeles Raiders in 1991, where he played for 4 years before retiring due to injury. Jackson is renowned not just for an ad campaign that made “Bo Knows” a catchphrase, but also for his 1988 Night Football touchdown run and 1989 All-Star Game home run.

Baseball: Contract and Salary

Jackson began his professional baseball career in 1986. He was paid an annual average income of $60,000 at the time. He turned down a $7.6 million five-year contract with the Buccaneers in favor of a three-year deal of $1.07 million with the Kansas City Royals.

The Royals released Jackson because they were unwilling to pay him a $2.375 million contract in 1991 to heal his football injury. Two weeks after Jackson was released by the Royals, the Chicago White Sox extended him a three-year contract worth $700,000 each season with an $8.15 million performance-based bonus over the duration.

Football: Contract and Salary

Jackson agreed to a five-year, $7.4 million contract with the Los Angeles Raiders that allowed him to play both MLB and NFL games. In addition, Jackson was paid the highest of any non-quarterback player in NFL history with a reported $500,000 signing bonus and another $500,000 if he returned the following year in 1988.

Early Life

Vincent Edward Jackson was born on November 30, 1962, in Bessemer, Alabama to Florence Jackson Bond and A.D. Adams. He was given the name after Vince Edwards, his mother’s favorite actor. He has nine siblings. His mother raised him and his siblings as his father never married her mother. His relatives referred to him as a “wild boar hog” because he was always getting into trouble.

School and Collage Career

Jackson went on to study at McCalla High School in Birmingham, Alabama, where he was a two-time state decathlon winner. He achieved state school records for indoor high jump and triple jump in high school in 1982. As a senior in high school, he rushed for 1,175 yards and hit 20 home runs in 25 games for his baseball team.

Jackson was drafted in the second round of the 1982 MLB draft by the New York Yankees but e chose Auburn University on a football scholarship because he promised his mother that he would be the first in his family to attend a major university. At Auburn, he was an outstanding athlete in baseball, football, and track.

Jackson was named eighth on ESPN’s list of the Top 25 Players in College Football History in 2007. Jackson was chosen in 1985 by the Tampa Bay Buccaneers. A scout predicted that, barring any injuries, he may be one of the all-time greats.

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Bo Jackson Net Worth and Brand Endorsements
Bo Jackson Net Worth and Brand Endorsements


  • 1990 was the greatest year of his career.

  • CEO of the Lockport “Illinois facility”.

  • Has own video game “Bo Jackson’s Hit and Run”.

  • The only athlete in history to play in both the MLB and the NFL.

  • began MLB career in 1986.

Professional Career

After achieving lots of popularity in school and college Jackson was the first overall pick in the 1986 NFL Draft by the “Tampa Bay Buccaneers” but chose to play baseball with the ‘Kansas City Royals. He also played football for the Los Angeles Raiders beginning in 1987.

1990 was the greatest year of his career in terms of performance. In football, he averaged a remarkable 11.3 yards per reception and 5.6 yards per rush. In baseball, he had a 0.272 batting average.

His football career was cut short in 1991 when he suffered a severe hip injury while playing for the Raiders. Later that year, the Chicago White Sox acquired him from the Kansas City Royals. He helped them in winning the American League West title in 1993. He opted to retire from baseball after the 1994 season in order to dedicate more time to his family.

He had a career batting average of 0.250 when he retired in 1994 after playing for the Kansas City Royals, Chicago White Sox, and California City Angels. In football, he finished with a phenomenal average of 8.8 yards per reception and 5.4 yards per rush while playing for the Los Angeles Raiders.

Post Retirement Career

Jackson pursued other interests after retiring, including completing his Bachelor of Science degree in Family and Child Development at Auburn in 1995.

Jackson also got interested in acting throughout the 1990s, initially appearing on The Fresh Prince of Bel-Air 1990. He then appeared in the shows, Moesha, Lois & Clark: The New Adventures of Superman, and Married… with Children. He also played minor roles in films such as The Chamber, The Pandora Project, and Fakin’ Da Funk.

He was President of the HealthSouth Sports Medicine Council, a division of the Birmingham, Alabama-based HealthSouth Corporation. From 2009 to 2017, he also served on the board of Burr Ridge Bank and Trust. Jackson returned to the Chicago White Sox as a team ambassador in 2014.

Personal Life

Jackson is married to Linda who is a rehabilitation counselor and they have three children together, Garrett, Nicholas, and Morgan. In 1990, he co-wrote his autobiography ‘Bo Knows Bo’ with Dick Schaap. The book follows him from his childhood in Bessemer, Alabama, to his peak in physical abilities in 1990.

Endorsement Deals

Jackson’s most significant sponsorship deal was with “Nike”. Jackson had a three-year $3-million contract with Nike during the peak of his professional career. he marketed Nike’s first Air Trainer I In a memorable commercial titled “Bo Knows”. As a result, the value of his endorsement contract increased from $100,000 to $3 million per year.

He also appeared in the ads of Pepsico, KIA, and AT& for an estimate of $500,000 per year. He’s also well-known in the video game industry as the face of 1989’s Tecmo Bowl for the NES.

In 2012, he reportedly made $10 million from endorsements including Nike. Years after retiring, he continues to benefit from his endorsement deals. Each year Jackson’s Elite Sports training facility earns an average of $300,000 in sponsorship revenue from Nike and Gatorade.

Business Ventures

In 2021, Jackson launched a range of CBD products named Hero Brand CBD in collaboration with his brand “Promise Nutraceuticals”. Jackson and John Cangelosi founded the Bo Jackson Elite Sports Complex in 2007. He is a co-owner and CEO of the Lockport “Illinois facility”. He’s also had success with other investments, notably N’Genuity, a food company.

Jackson also has his own video game “Bo Jackson’s Hit and Run” on the original Game Boy. Jackson appeared in NFL Street 2 in 2004. His debut was in Madden 15 and Madden 16 and later returned in Madden NFL 20.


He also earns from his investment ventures. Jackson along with 19 other bank organizers, invested $11 million in a new bank “Burr Ridge Bank & Trust” in 2008, obtaining a seat on the bank’s board of directors.

In 1991, Jackson purchased a $1.08 million home in Burr Ridge, Illinois where he still lives with his wife and kids.


Jackson started a fundraiser called Bo Bikes Bama to aid his home state of Alabama. Over $1.1 million were raised for the Alabama Governor’s Emergency Relief Fund through Bo Bikes Bama. The event began in 2011 when a series of storms hit Alabama. Jackson along with other Celebrities such as Scottie Pippen, Lance Armstrong, and Brett Favre accompanied Bo at this event.

Bo Jackson Net Worth

As of 2023, Bo Jackson’s net worth is estimated to be $25 million. Most of his income came from baseball and football contracts where Jackson earned an average of $6.8 million in baseball and $7.4 million in football. After his football injury, he received an estimated payout of $4,000,000 from disability insurance in 2012.

As a running back, Jackson has 2,782 yards rushing, 5.4 yards per carrying, and 16 rushing touchdowns. He has 141 runs and 415 RBI as an outfielder. His batting average is .250 as well.

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